A high-quality digital marketing strategy can transform just about any business or brand. To create a good marketing strategy, you need to cover your basis on multiple marketing channels to ensure you are reaching all of your potential customers. This can include SEO, PPC, Social Media, and email marketing. In order to reach your customers through a Google or Bing search, you will want to focus on SEO or search engine optimization.
What Is SEO?
Search engine optimization is the process of improving your website to increase its visibility when people search Google for products and services related to your business. The goal is to rank higher for terms directly related to your products and services to attract prospective and existing customers to your business. Your SEO strategy should include user experience, internal links, keyword research, link building, page speed, technical SEO, schema markup, and a general SERP analysis and understanding. You will also want to optimize for both desktop and mobile device users as SEO works differently for searchers of each device.
How Does SEO Work?
SEO works by using keyword research, search query data, and google data to make changes to improve rankings. Staying up to date with Google's algorithm changes and ranking factors is also very important when it comes to SEO. Making optimizations to your website's page SEO fields such as the title tag, meta tags, optimized headers or H1/H2 headings, page content, meta description, and image alt tags can help give Google's bots and crawlers a better idea of what your web pages are about.
Why Is SEO Important For Marketing?
SEO is very important to marketing as it increases your site's visibility in search engine results pages for terms related to your business. Unlike PPC, SEO is also considered a form of free marketing as you do not have to pay for organic traffic. According to Hubspot, over 2 trillion searches are completed a year. Having a top spot on Google, that only cost you the time you put into your SEO work, can be priceless.
Having a good SEO strategy of high-quality content, relevant landing pages, backlinks (high-authority external links), and pages that are optimized for the latest search engine algorithms help in all aspects of marketing. Using tools such as ahrefs, Moz, and tutorials on Youtube, you can learn many SEO basics. However, if you are wanting to increase the functionality and usability of your homepage, and other pages on your site, you will want to hire a professional that is known for their trustworthiness.
SEO Vs PPC
One of the biggest questions when it comes to search engine marketing is whether you should focus on SEO or PPC. While it is best to utilize both, we understand that not all companies have the resources to get them both done at the same time, so we will break down a simple strategy to help make your decision easier.
SEO is going to cost less and provide you with longer-lasting results if done correctly. Local SEO can be a quick and easy win for small businesses that are catering to a specific area or search term. For businesses with a nationwide clientele such as a larger e-commerce business, ranking high on major search engines for relevant terms can help you reach your target audience at the cost of your hours put into SEO work.
If you are wanting to immediately jump to the top of major search engine result pages, PPC, or pay-per-click advertising, is the best strategy. SEO takes time, even with a great piece of content. Organic search results are full of great content from thousands of websites, so it may take weeks or months for your site to rank where you want it to. With PPC or paid search, you can pay to have your ads at the top of Google or Bing.
Increase Your Google Rankings With Cedarshpere
SEO takes a great understanding of how search engines work. This is not a skill that most small business owners have, but that shouldn't mean you can't reap the benefits of SEO. At Cedarsphere, our SEO experts can help develop an SEO strategy that fits your business. By utilizing metrics from Google's webmaster tools such as Google Analytics and Google Search Console, our team can help increase your search engine rankings for relevant keywords to your business. By using the latest SEO techniques, reputable SEO tools, and building new content, Cedarsphere can help your site rank higher in Google. Fill out our free quote form to get a quote on your SEO package today.