What Is Paid Search?

Paid Search, commonly referred to as Pay-Per-Click advertising, is a digital marketing service that allows you to bid on certain keywords to have your ads shown in popular search engines such as Google & Bing. When searching on Google, you may have noticed the top results say "AD" next to them. This is what paid search looks like and as you can see, an easy way to get your name at the top of Google.

Paid search works by creating ads that are designed to show up when a consumer types in a keyword that you have bid on. For example, if you have a company that sells keyboards, you can bid on the term "keyboards for sale". Anytime someone searches for this, your ad has the chance to show up, depending on the competitive landscape and the amount you bid. Paid search account are built out into campaigns which allow you to easily target who you want to view certain types of ads. In this same example, if you sell computer monitors as well, you will want a specific ad for computer monitors and a specific ad for keyboards. There are a lot of facets of paid search and it can be intimidating which is why Cedarsphere is here to help assist with your paid search management.

What Paid Search Services Does Cedarsphere Offer?

At Cedarsphere, we take the heavy lifting off of your team for paid search to allow you to focus on what you do best. Our experienced paid search specialists can configure a strategy, create your account, structure your campaigns, and manage your entire account. Our team focuses on your specific ROI, return on investment, goals to ensure paid search is meeting your business goals.

We will work closely with you to understand your business, get to know your industry, and figure out which goals work best to ensure a successful paid search program. Our paid search strategies are proven to increase revenue and meet business goals month after month. Got questions regarding paid search and how it can help your business? Give us a call or drop us a line and we will be happy to answer any questions.

Why Do I Need Paid Search?

While there are many paid search benefits, one of the most important is that it can generate revenue quickly. Paid search allows you to bid on keywords to get your ads to the top of Google and in front of potential customer’s faces within a few hours. Unlike SEO, paid search is very instant and you can use this as a tool to start generating revenue while you work on your SEO. Paid search platforms not only drive conversions, they can be a good resource for finding keywords that work for your business. Finding keywords with high click volume and conversion rates can supply new content and product ideas. Paid search works in conjunction with SEO as paid search can be used to advertise on keywords that do not have high ranking content.

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