The Importance Of Good Creative In Advertising

Updated: Sep 25

Advertising is not a new business strategy, it has been around for as long as businesses have been created. What is new is the way that you have to advertise as the world is changing day by day. Gone are the days you could simply run an ad in the newspaper or create a TV commercial and sit back and wait for customers to visit your store. With newspaper sales at an all time low and most people using ad-free streaming services, you have to find another way to get your ads in front of their eyes. Think about it. Where are your customers' eyes focused all day? Staring at a computer screen? Aimlessly scrolling through a social media channel? That is where you need to focus your marketing. This is not exclusive advice, the internet is filled to the brim with advertising just about anywhere you look. So how do you stand out in a world full of ads? Good creative.


What Is Good Creative?

Creative is the marketing assets you design and put out to attract customers to your site. These are the Facebook ads you see and the website banners that span across a site. While many will get passed up, some stand out and attract our attention, but why? The answer is that the creative is engaging enough for you to want to learn more, see more, or maybe even buy the product right then and there.


Good creative starts with a great graphic designer. This graphic designer needs to understand your brand, target customer, and industry in order to create a piece of content that resonates with your audience. For example, if you sell wheels for cars, you are going to want creative that showcases the wheels and is designed to attract car enthusiasts. A good graphic designer will take elements from the car enthusiasts' point-of-view and implement them to showcase that your brand knows cars.


Customized Ads Convert Higher

Good creative can be used in ads to help generate more leads, conversions, and site visits. One of the biggest mistakes many brands make is creating content that showcases their products but does not aid in converting the customer. Being able to create different content that is geared toward a specific audience will allow you to segment that ad and showcase specific products to the exact people you want. In the wheel company example, creating content on the same wheel but on different vehicles will allow you to segment down your campaign and allow you to show a certain group of customers the wheel on a car similar to theirs. Seeing the wheel on their car will help increase click-through rates and hopefully drive more conversions.


Optimization Of Creative

There are also many ways to optimize creative as well. Seeing how a specific piece of creative performed, can lend a hand on how you should approach your next piece of creative. If one piece of creative performed better than the other, you will need to analyze why this piece of content performed better. This can also be done by A/B testing content. A/B testing refers to testing two different pieces of content in the same location to see which performs better. This will give you a great indication of what type of creative your customers engage with. You can use this data to continuously get better and create good creative that converts.

How Cedarsphere Can Deliver Great Creative For Your Brand

At Cedarsphere, our client’s success is our #1 priority. We believe that good creative is the basis for any marketing strategy, which is why we put creative at the forefront of our marketing campaigns. Our highly experienced graphic designers can work closely with you to ensure your brand message is accurately displayed across all of your assets. We can help design logos, design creative content, and provide you with marketing materials to use across your site, social media, and for any type of advertisement.