When it comes to marketing your roofing company, there are several routes you can take. Two of the most common tactics are word of mouth and digital marketing. While word of mouth is an easy way to pick up business as a roofer, you have no control over how it works for your specific company. Today, we are going to walk you through why having a dedicated marketing agency and marketing strategy can improve your roofing business.
How To Market Your Roofing Business
Website Design
Web design is one of the most important factors to making any of these marketing solutions work. Think of your website as the first impression a person has of your business. Does your current site give off a professional appearance? At Cedarsphere, we prioritize your website design to ensure you have a great platform to drive customers to convert and can accurately set up your other marketing channels.
When it comes to marketing in the roofing industry, you can be up against some big roofing contractors. As a smaller roofing business, you will need a competitive edge to compete and stand out to potential customers. In any marketing campaign, there are going to be separate marketing channels you can use to showcase your roofing services. At Cedarsphere, a leading marketing agency for roofing contractors, we have broken down the top 5 internet marketing channels you can use for your roofing website.
Google Ads/PPC
One of the largest online marketing channels is Google Ads. Google Ads is a form of Pay-Per-Click advertising, PPC, and allows you to showcase your roofing company at the top of searches for roofing keywords in Google. When it comes to local roofing marketing, this is a quick and easy way to get new roofing leads. Google Ads can be complicated, but a good roofing marketing agency, such as Cedarsphere, can set you up for success with a fool-proof marketing plan designed to achieve your business goals and put your name in front of your target audience.
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, should be a part of any digital marketing strategy as it sets you up for long-term success. SEO services can range from optimizing the content on your site or creating blogs to help bring in more traffic (content marketing). SEO takes a strategic approach to ensure your content is optimized for the best chance of showing up in Google search engine results. A good roofing SEO strategy does take time, but once your site is optimized and you have a steady stream of content being created, you can reap the benefits for years to come.
Social Media Marketing
Marketing is all about going where the attention is. With more and more people joining social media, marketing your services on social media should be on your list of must-have digital marketing services. Social media is a great way to keep up with your brand awareness and reputation management. Many people give feedback about businesses on social media, so capitalizing on this can easily increase your marketing efforts. Business owners can choose from social media management (managing social channels) as well as paid social media campaigns (Facebook and Instagram ad campaigns).
Email Marketing
Email marketing is a great way to keep people in your funnel and when done correctly, it usually has the best conversion rate as you are remarketing to customers who are interested in your product. Email marketing will require a marketing list to be effective, so building up an online presence and having good landing pages will help lend a hand in building up a good email list. The possibilities are virtually endless with a good email list and email marketing.
Digital Marketing Agency For Roofing Companies
As a leading roofing digital marketing company, Cedarsphere has helped many roofers take their business to the next level. With a marketing team full of experienced digital marketing experts and years of experience, you can rest assured that your business is in the right hands. Whether you are looking to get more phone calls, get new customers, or simply get more website traffic, Cedarsphere is your all-in-one roofer marketing agency. To get a free quote on your roofing marketing plan, fill out our free quote form.