As a business owner for a home improvement company, internet marketing might be a little difficult to understand. In the home improvement industry, marketing has traditionally been done through paper advertisements and simple word of mouth. With internet marketing becoming the new standard, many home improvement contractors are leaning on digital marketing agencies to ensure their business is marketed in front of their target audience. Today, we here at Cedarsphere, a leading online marketing agency, are going to show you how we can help build your home improvement marketing strategy.
How To Market Your Home Improvement Company
When it comes to marketing in the home improvement industry, you can be up against some big-name contractors. As a smaller home improvement business, you will need a competitive edge to compete and stand out to potential customers. In any marketing campaign, there are going to be separate marketing channels you can use to showcase your home improvement services. At Cedarsphere, a leading marketing agency for home improvement contractors, we have broken down the top 5 internet marketing channels you can use for your home improvement website.
Google Ads/PPC
Google ads are a form of pay-per-click advertising, PPC, that can be seen at the top of Google when searching for a product or service. These are usually indicated by a small “Ad” label. Google ads are a great way to get your business seen while you work on the rest of your digital marketing strategy. It will cost for every click you get, but it will allow you to get your name in front of customers very quickly.
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is a form of digital marketing that includes optimizing your site to rank higher in Google’s search engine results pages. SEO is essential to any digital marketing plan and can benefit your site in more ways than one. SEO can include marketing efforts such as on-site content, landing pages for lead generation, blog creation, image optimization, and how your site is structured. While SEO strategies are a slower process than PPC, the benefits can last a long time while costing less.
Social Media
Social media marketing is a marketing service that can include social media management and social media paid ads. Social media management includes managing social media pages such as a Facebook, Instagram, or Twitter account. Paid social media ads refer to the buildout of social media ad campaigns on Facebook and Instagram. Facebook ads are a great way for home improvement small businesses to get home improvement leads.
Email Marketing
While email marketing does not have to be a part of every business’s marketing needs, it can be a great tool for those with a large email list. Email marketing can be helpful in reminding homeowners about specials, discount codes, season products, and much more. This is also a great place to market your blogs, case studies, customer reviews, or testimonials. Email marketing usually has a great conversion rate as you are marketing to qualified leads who have voluntarily given you their email. Our team can also help with email automation to build out a great email schedule for specific demographics.
Website Design
Web design is going to be one of the first steps for home improvement companies that do not have a structured website. Your website is the first impression that online users have of your company, so you need to ensure that it represents your business well. A bad website can turn customers away from your business very quickly. A professional digital marketing agency, such as Cedarsphere, can design the perfect website for your business to increase leads, help you show up in local searches for home improvement, and help lay the foundation for future success.
Home Improvement Digital Marketing Agency
As a leading home improvement digital marketing company, Cedarsphere has helped many home improvement contractors take their business to the next level. With a marketing team full of experienced digital marketing experts and years of experience, you can rest assured that your business is in the right hands. Whether you are looking to get more phone calls, get new customers, or simply get more website traffic, Cedarsphere is your all-in-one home improvement marketing agency. To get a free quote on your home improvement marketing plan, fill out our free quote form.