In a world full of ads, it is hard to go a few minutes without seeing some type of advertisement. From billboard ads to TV ads, to Google ads, companies are spending more money than ever to get their products and services seen by consumers all over the world. Since its infancy, marketing revolved around TV ads, or commercials, to get the word out about a product. This was before the days of digital marketing served as the building blocks to new-age marketing. However, digital marketing has proven to be one of the most cost-effective ways to advertise. Today, we are going to look at Google Ads vs TV ads, and which is going to be best for your company.
Show Your Ads To Who Needs To See It
When it comes to spending your marketing budget, you are going to want to make sure you are getting your advertisements in front of those who need to see it. After all, you don't want to spend money advertising to those who aren't interested in your products.
With TV ads, you do not get to choose who gets to view your advertisements. This is not a great choice for those wanting to target a specific audience. For example, if you have a tool company, you will only want to show your tool ads to those who use tools on a daily basis. TV ads are best used for more broad advertisements such as local events or for services and products that can be used by just about anyone where targeting is less important.
With Google Ads, you can specifically target which keywords will trigger your ads. For example, the same tool company discussed above can have their ad show up when someone searches "hammer" or "screwdriver" on Google, enabling them to show their ad only when the keyword they dictate is searched.
Spend More Efficiently To Maximize Conversion Rate
Marketing is all about driving conversions. If not at the time of advertisement, at least within a specific given time. For most, getting a customer to convert quicker is the name of the game.
With TV ads, you are not able to see many metrics on how customers engaged with your advertisements. The most you will be able to see is when your ad was aired and how many times it was shown. You could compare this to sales or website data to see if there is any correlation, but there are so many factors that can influence these numbers.
With Google Ads, you get a wide variety of metrics to help you increase your conversion rate. You can move money around to bid differently on higher converting key
words and determine which keywords are going to be best for your ad account.
Use Data To Optimize Your Ads
One of the biggest advantages of using Google Ads to advertise your business is that you can optimize your ads on the fly. By looking at metrics such as impressions, clicks, keywords data, click-through rate, and conversion rate, you can adjust your ad to improve any metric.
Here at Cedarsphere, we use this data to optimize your ads to ensure your budget is spent as efficiently as possible. We can change ad copy, ad targeting, keywords, and placements to help your ads perform at their very best. This will not only make your ads perform better and allow you to spend more efficiently, you will also get to know your customers better through their interaction habits with your advertisements.
Have Your Ads Display At The Right Times
One of the most important things to remember about advertising is you have to show your ad to the right people, at the right time. If the product or service you are advertising needs to be marketed to a specific audience, you are going to want the freedom of advertising when they are interested in the product or service.
For TV ads, this can be a little difficult, but if you are just wanting to get the word out to a broad audience, a commercial could be a good avenue for your business. Commercials are also a great way to advertise local events such as circuses, parades, or other community events.
With Google Ads, you bid on specific keywords, so your ad only shows when a consumer types in the keyword you are paying on. However, many people make the mistake of bidding on keywords that are too broad. In the tool company example, bidding on "hammer" may not be as effective as the person may be looking for a picture of a hammer, a song called hammer, or any other random search for a hammer. By bidding on "hammers for sale" or "cheap hammers" you are bidding on keywords with "intent". These types of searches show that the consumer is ready to purchase and is looking for a product to buy. This is where you will want to showcase your ad for the best conversion rate.
Less Up Front Cost & Better Spending
Most businesses are going to be on a budget when it comes to marketing. Some may have a large budget, but many have a smaller budget, making it important to get the most bang-for-your-buck when it comes to ads.
When purchasing a TV ad, you are going to have to put the money up front for video production and to purchase placements on certain channels. For those with larger budgets and marketing teams with the ability to do video, this could be an easy option to get their ads out to a very large audience.
If you are wanting a more budget-friendly, strategic spend, Google Ads is the way to go. With Google Ads, you can set the specific budget to test the waters and see how well certain ads work for your business. Once you start to get a good strategy, you can easily scale and measure your ROI, Return On Investment, to ensure your marketing dollars are providing your target revenue and profit.
How Cedarsphere Can Maximize Your Profits With Google Ads
As the leading advertising agency in Waco, TX, Cedarsphere is at the forefront of all things digital marketing. With a vast background in paid search, Cedarsphere can help increase revenue and gain new customers through Google Ads. Our Google Ads experts can help build out and manage your Google Ads account to allow you to focus on other aspects of your business. Get a free quote today to see how easy it is to get a better return on your investment of marketing dollars.