As a top marketing agency in Waco, TX, we often get asked “Does digital marketing work in Waco, Texas”. The answer is yes, and better than most places due to the lower competition. Small towns like Waco are often filled with small businesses that may be used to traditional marketing practices which allow businesses who are at the forefront of online marketing, to get a landslide lead.
Whether you choose to do it in-house or hit the ground running with a proven Waco digital marketing agency like Cedarsphere, you can see unprecedented results that will push your business forward. Professional digital marketing services can help develop a revenue-driving marketing strategy to help your business grow.
What Is Digital Marketing?
Digital marketing is marketing that uses digital technologies such as the internet, mobile devices, and other digital media to market your products and services. There are many different facets to online marketing, but they all work together as a team to help bring you more customers, conversions, and leads. With more and more people spending hours online, digital marketing needs to be at the top of your marketing priorities. Let’s take a look at a few channels of digital marketing to give you a better idea of what you can expect.
1. Paid Search
Paid search is going to encompass any cost-per-click (CPC) or pay-per-click (PPC) style advertisement. Popular PPC channels include Google Ads, Bing Ads, and Yahoo ads. These channels allow you to bid on the keywords of your choosing to display text or shopping ads from your business. This is a very popular online marketing technique as you can easily see your return on investment (ROI).
Paid search marketing strategies can lift your business off the ground and help you see quick revenue. This is why paid search is one of the first marketing strategies that we suggest until you can build up your online reputation. With PPC advertising, you can bid on your most competitive keywords to get your name to the top of Google within minutes. This allows you to create brand awareness while you work on your SEO and organic presence. This is also a great way to build up an email list for an email marketing campaign.
2. Social Media
Just about everyone knows about social media as it is one of the most widely used online forums across the globe. Social media is a great place to interact with your customers, market to them, and generate new leads. You can do this organically by posting on your profile, or through marketing ads, depending on the social network. Facebook and Instagram ads are among the most popular social media marketing techniques.
Facebook and Instagram are great places to get your name in front of customers. Much like paid search, you can run Facebook and Instagram ads to quickly drive traffic to your site. You can also use multiple marketing strategies in social media ads that will allow you to build sales funnels to help fast track your customers to purchase. Social media is one of the best digital marketing tools businesses in Waco can use to build a community around their brand. It is also a great place to house your media such as photos of videos of your business.
3. Search Engine Optimization (SEO)
Ranking in the top 3 spots in Google (non-ads) can greatly increase your chances of getting clicked by a potential customer. Best of all, these spots are organic, so they do not cost you anything but your time optimizing them. That is exactly what SEO marketing is, optimizing your site for search engines. While you may not see a quick return like you would with paid search, you are investing in your site's marketing so that you do not have to pay as much in paid search once your site starts ranking.
While SEO is one of the marketing strategies that have the slowest return on investment, the long-term benefits greatly outweigh your investment. Investing in your online content such as website copy, blog posts, how-to articles, and other on-site content can live on forever and even get shared around the internet. Any time your site is linked to on another site, your website garners more importance in Google's eyes.
4. Web Design/Website Creation
If you currently do not have a website or it needs some serious work, web design can really help grow your business. While it may only seem like an added bonus for a small business, it is oftentimes the first impression that most customers have of your business. Having your website built or revamped can not only make a great impression, but it can also help it rank better on Google as well. Think of web design as a base structure for your business’ online presence. The structure of your site is very important to how not only Google sees your site but how your customers interact with it. Don't let a bad website push customers away. Get it fixed and start getting leads/generating revenue!
5. Graphic Design
Having a good graphic designer or a graphic design team can really take your business to the next level. You can create logos, website designs, or even merchandise on the fly. While this is not going to be something every small business will have on staff, a graphic designer from a marketing agency can be a great person to have on retainer through an agency or freelancer.
6. Email Marketing
Complete marketing strategies are not complete without robust marketing campaigns. With the rise of email and other digital mail services, email marketing has become on of the highest converting services that a marketing agency can offer.
Digital Marketing Services Vs Traditional Marketing
So now that we have looked at digital marketing, we can see how it compares to some of the more traditional marketing techniques. Years ago, marketing consisted of billboards, newspaper ads, flyers, and TV/radio commercials. While these did work well in the past, times have changed. Most of these above-mentioned items have been replaced with phones, music streaming, and remarketing ads. In marketing, you have to go where the eyes are and currently, they are on the smartphone.
Another added benefit to online marketing is that you can track the performance of your advertising. This is going to be huge when optimizing ads, text in social posts, and other digital marketing techniques. You can really see how many customers each ad is driving using simple tracking links. This will make your marketing more efficient and allow you to build out a better budget.
In House Or Pay A Agency?
The big question when it comes to digital marketing is do you keep it in house and hire a team, or do you outsource and pay an agency to do it. Having an in house marketing team is great if you need to have industry-specialized people creating your marketing copy, but this can also be relayed to an agency if needed. Keeping it in house also means that you will be paying someone a salary, any health benefits, 401k, and other items that come with hiring someone to your company. Going with an agency means that you can hit the ground running with a team of marketing specialists who have years of experience. It can also be cheaper than hiring a full marketing team, depending on the package that you choose.
What Does A Digital Marketing Agency Do?
A digital marketing agency helps to learn your business goals and works with you to develop a long-term marketing strategy for growth. A marketing agency will walk you through your options on services to build out a package that best works for your budget and needs. They will do most of the heavy lifting for marketing, managing the items that you may or may not be familiar with to ensure that you are making a good return on investment.
Best Marketing Agency In Waco, Texas
With all of that being said, there is no better time than now to get ahead of your competition. Cedarsphere is here to help you every step of the way to ensure that your goals are met and your business is at the forefront of your industry. Contact us today to learn more about our Waco digital marketing services and how we can help you develop a marketing strategy to help your small business thrive in Waco, Texas.