Do Local Small Businesses Need Google Ads?



One of the most popular questions we get here at Cedarsphere is “do local businesses need Google Ads.” The short answer is yes, local businesses can see great success using Google Ads. Google ads provide a great way for your business to reach potential customers and market your business. Today, we are going to look at why local businesses need Google Ads and how Cedarsphere can help you implement Google Ads.


Quick Way To Get To The Top Of Google

Getting to the top of Google should be every business’s goal as it puts you right in line with your customer’s eyes when searching for your products or services. While this can be done with good SEO, or Search Engine Optimization, for free, SEO takes time. Google Ads can be up in roughly an hour, getting you to the top of Google in the same day in most cases. While this does cost, a good formula for retaining a good ROI, return on investment, will ensure you stay profitable and only pay what you want for an acquisition or conversion.


Less Competition = Lower Bids

With local businesses catering to smaller audiences, you are usually going to be up against less competition. This means that you will pay lower bids for keywords that are marketed to your city. For example, if you have an attorney's office and you are wanting to run Google Ads, you will need to look at how much keyword bids are. Keyword bids are how much you have to pay for your ad to show when someone searched that keyword. Simple terms such as “attorneys” can fetch very high bids as the landscape is very competitive. By bidding only on attorney keywords that contain your city, you can pay far less for bids and market to those who are actually looking for attorneys in your city.


More Effective Than Other Forms Of Advertising

While Google Ads are not new, they are one of the most popular forms of digital marketing. It is estimated that Google Processes around 63,000 search queries every second, which is roughly 2 trillion global searches a year. Being at the top of the results page for a keyword you are wanting to market for will allow your business to be seen by anyone looking for that specific service. You can easily look at data to see what ads work, what keywords work, and how much it costs to get someone to convert by taking a quick look at any time within the dashboard. These metrics cannot be measured by outdated forms of marketing such as billboards or radio ads.


Cedarsphere’s Google Ad Services In Waco, Texas

As one of the leading Google Ad specialists in Texas, Cedarsphere can help set your business up in Google Ads and manage your campaigns for guaranteed success. Our team has years of experience with Google Ads in various niches, giving us a competitive edge to allow you to focus on other facets of the business while we do the heavy lifting. To see how Cedarsphere can help your business grow with Google Ads, fill out our free quote form.