It's no secret that the key to good marketing is showing up at the top of Google. To get there, you have a couple of different routes you can take. You can create content that ranks organically in the search results under the ads or pay to run ads at the top of Google. Today, we are going to look at how each of these works to help you better understand the power of marketing on Google.
Google Organic (SEO)
Getting your name on the first page of Google can be the difference between your business taking off or staying stagnant. When searching for something on Google, you will be presented with ads at the top and regular “organic listings” below the ads. These listings don’t make it to the first page by pure luck. Optimizing your website for specific keywords can land your site on the first page and even in the top spot on Google. However, you must know what you are doing if you are competing against stiff competition.
If you want a quicker solution while you let your organic listings rank, you can choose Google Ads. Google Ads are a quick and easy solution to getting your site at the top of Google’s search results page and is an easy way to kickstart your business. Google Ads do cost each time your ad is clicked, but you will be able to measure your success once you start selling products or getting leads.
Google Shopping should be on your marketing to-do list if your business sells products online. Google shopping listings are the products you see at the top of Google search result pages. This is a quick and easy way to get your products in front of your customers.
Marketing Your Business On Google With Cedarsphere
As a business owner, you need to be focusing on operations, not trying to learn SEO or Google Ads. At Cedarsphere, we have Google Ads and SEO specialists that can quickly get your business in front of potential customers. To kick your business into high gear, fill out our contact us form!