top of page

Are Google Ads Expensive?

So you want to start using Google Ads for your business but aren’t sure how much they cost. You are not alone. In fact, many businesses put off using Google Ads due to the lack of knowledge and stories they have heard about other businesses’ failures with Google Ads. The truth is Google Ads aren’t expensive, you can actually dictate how much you spend and when you spend it. However, there are going to be a few different factors that are going to influence the overall cost of Google Ads. Today, we are going to look at these factors and show you just how much Google Ads could cost you and how your business can grow from using Google Ads.

Google Ads

What Factors Influence Google Ads Cost?

When it comes to the cost of Google Ads, there are going to be a few different factors that will influence the overall cost. These factors will remain relevant whether you do Google Ads yourself or go with an agency for Google Ads management. This will include keyword difficulty, type of campaign, and the competition in your industry. Let’s dive deeper into each of these factors to give you a better idea of what to expect.

Keyword Difficulty - With Search ads in Google Ads, you are paying per click on your ads based on the keywords you are bidding on. If the keyword you want to bid on is costly, you can expect your ad cost to be substantially higher. If you are a local business, you will want to focus on local keywords to keep your audience relevant and your CPCs down. Keywords with city names are usually cheaper than broader terms. Think “dentist office” vs “Austin dentist office”. Dentist office if broad and could be a search with the intent of a photo or information of a dentist office. A search with a city name has the intent of finding a location to visit.

Type Of Campaign - The type of campaign you choose will also affect the price that you pay. You can choose between search, display, and shopping campaigns, each with their own set of pros and cons. The costs of these campaigns can vary depending on your industry and location. It is best to research what the cost and effectiveness of each is in your industry to see which is going to be best for you.

Industry Competition - Last but not least, the industry you are in is going to have a direct reflection in the cost of your ads. If you are going up against 5 other similar businesses using the same keywords, your CPCs are going to be higher. If you are the only type of your specific business in a city, you will most likely pay less CPCs since there are no competitors. With less competition, you will usually have lower costs and higher conversion rates.

What Is The Average CPC In Google Ads?

According to a study done by, the average cost per click in Google Ads is between $1 and $2 on the search network. The average CPC on the display network is under $1. For keywords that are highly-competitive such as lawyer, insurance, and attorney related broad keywords, you can expect to pay up to $50+ for a single click. While this may seem scary, most businesses will spend under $2.00 a click. You can easily see what the CPCs are for the keywords you want to show up for by browsing the Google Ads dashboard or using a 3rd party PPC software.

Is Google Ads Right For Your Business?

Now that you know just how much Google Ads could cost for your business, you may ask yourself “is Google Ads right for your business?”. The answer in most cases is yes. Google Ads is a great way to ensure you are getting good brand exposure, generating new leads, and getting a new revenue stream you did not have before. What is most important is strategy. Google Ads does not work for some companies due to poor strategy or not knowing what to do. Hiring a Google Ads expert through a digital marketing agency is a great way to ensure you are set up for success. Cedarsphere, a digital marketing agency in Waco, Texas, has over a decade of Google Ads experience in various niches. We have helped clients in many different industries achieve their business goals quicker through the use of Google Ads. Our team works closely to understand your business goals and ensure that your ads directly reflect your brand message. Our custom Google Ads strategies will be catered to the specific ROI or business goals you want to see to ensure your marketing dollars are being spent to achieve these goals. To get a quote on Google Ads management, fill out our free quote form.


bottom of page