When it comes to marketing your business on Google, there is no better solution than Google Ads. Google Adwords and Google Ads are the same thing. Google Adwords became Google Ads on July 24th, 2018. With this change came the full range of campaign types that are currently available today. This includes search, display, and video.
What Are Google Ads?
Google Ads is an online advertising solution that allows businesses and brands to promote their services and products on Google Search, YouTube, and other Google networks. These are the ads at the top of the page that you see when you search for something in Google. With Google Ads, you can customize your ads for different goals including driving conversion, getting more phone calls, or simply more website visits. With Google Ads, you can customize your budget and targeting while starting or stopping your ads at any time.
Google Ad accounts are structured out in campaigns that can be set up depending on your specific strategy. You can use campaigns to group-specific keywords based on your services or products to allow for more segmentation between your ads. This will also allow for better reporting so that you can narrow down what works and what doesn't. You will also be able to budget by campaign, making your spending much more organized.
What Is The Difference Between Google Ads and Google AdSense?
When researching Google Ads, you will most likely come across Google AdSense. While these seem very similar, they are actually used by two different types of people. Google Ads is going to be used by advertisers while Google AdSense will be used by publishers. With Google Ads, you are going to be bidding on a keyword to have your ad pop up in Google search results. This is best suited for those who are selling products or services on their site. Google Ads allows you to customize what your ad will say and when you want your ad to show.
With Google AdSense, you allow your website to be monetized and earn money from relevant Google Ads being displayed on your site. For instance, if you have a blog that gets enough traffic, Google will allow you to sign up for their AdSense program and earn money from having ads on your site. You do not get to control what ads are shown on your site and they are usually determined by what each specific user’s remarketing profile looks like.
Search Ads Vs Display Ads
When looking through the Google Ads dashboard, you will see search ads and display ads. Search ads and display ads are going to be two completely different types of advertising but can be used in conjunction with each other in your marketing strategy. Search ads are a form of “pull” advertising. What this means is that ads are only going to appear when someone searches for your product or service. For example, when someone searches Google for “Digital Marketing” and you are bidding on this keyword, your ad would be displayed in the search results.
Display Ads are a form of “push” advertising. What this means is that ads are going to appear on various websites that allow display ads to be shown on the Google Display Network. The Google Display Network has over 2 million sites that reach over 90% of online users. They can display on social media as well.
Is Adwords Expensive?
One of the most common questions regarding Google Ads is “is Adwords expensive?”. Many people have tried to set up adwords on their own and have spent more than they expected due to not knowing how daily budgets work. The best thing about Google Adwords is that you can control the budget and when you want your ads to turn on and turn off. This will allow you to spend only the amount you have budgeted for your Adwords account. This means Adwords can be as inexpensive or expensive as you please, as long as you have a good strategy. If you have not used adwords before, we highly suggest having a digital marketing agency assist with getting your account setup.
How Cedarsphere Can Help You Get Started With Adwords
Cedarsphere, a leading digital marketing company in Waco, Texas, has helped all of their clients build and maintain a strong Google Ads presence. This has allowed these companies to build brand awareness, generate more leads, and increase their revenue, all while staying within their specific marketing budget.
Cedarsphere works closely with companies to determine overall goals and future plans to put together a Google Ads strategy that spends efficiently to generate the most results possible. To speak to a Google Ads specialist and get a quote on your Google Ads account strategy, fill out our free, no obligation quote form.