Challenge
While Velgen Wheels has continued to expand their wheel catalog and vehicle fitments, this left little time to develop and perfect a well-executed marketing strategy. Velgen Wheels has always done a great job creating stunning visual content such as videos and photos, but there is always room for improvement.
Velgen has a great network of distributors, but marketing themselves was something that Velgen wanted to hit harder in 2020. With a more diverse wheel selection and new vehicle fitments becoming available, Velgen needed to reach new audiences and needed help doing so. This is where Cedarsphere was able to help take Velgen to the next level.
Approach
To help Velgen achieve their goals and reach new audiences, we here at Cedarsphere developed a fully encompassing marketing plan to reach new customers, showcase their new wheel lineups, and provide a better user experience on their website.
Our marketing plan included creating a Google Ad strategy, Facebook & Instagram ads, and completely redesigning Velgen’s website on Shopify. This helped aid Velgen in reinventing their online presence to reach new customers and potential leads.
Work
