Challenge
With so many new residents moving to the Waco, Texas area, it’s no surprise that the need for high-quality movers is in demand. Move Waco, a Central Texas moving company, was new to the scene just a few years ago and needed a way to stay competitive in the ever-growing moving company industry here in Waco. Being a new startup company, Move Waco did not have a Marketing team to build content or set up Google Ads. They relied heavily on word of mouth and referrals to get new clients and build a reputation for themselves. Since Move Waco was so new, they needed to increase brand awareness as well. Google Ads is one of the most effective ways to get new leads while increasing brand awareness and brand recognition.
Approach
Move Waco wanted to grow and the quickest way to grow their business was through a strategic paid search campaign in Google Ads. Cedarsphere worked closely with Move Waco to develop a list of keywords that they wanted to show for and capitalized on the low competition in Google. This strategic plan helped to get Move Waco to the top of Google while their site started to rank organically.
Work
By utilizing Google Ads, Move Waco started to instantly receive leads for people wanting to hire movers in Waco, Texas. By bidding on keywords that fit Move Waco’s audience, they were able to increase the quality and quantity of new clients at a much quicker rate than with traditional marketing efforts. Cedarsphere was able to monitor search queries and other ad metrics to build out custom campaigns tailored to driving better conversions. This has allowed Move Waco to get more leads for their ad spend while learning more about what their customers are looking for.