Velgen Wheels is a luxury wheel brand that offers unique styling for a wide variety of high end vehicles. Velgen is best recognized for their vast collection of forged and cast wheels that can upgrade the look of your car, truck, or SUV. Residing in the beautiful city of Miami, Velgen Wheels encompasses modern styling and performance to stay up to date with current wheel trends.
Coming from humble beginnings, Velgen Wheels has grown into a massive wheel company with an ever-expanding wheel lineup. Offering wheels for the latest Toyota Supra to the newest Ford Raptor, Velgen Wheels is growing more and more each day.
While Velgen Wheels has continued to expand their wheel catalog and vehicle fitments, this left little time to develop and perfect a well executed marketing strategy. Velgen Wheels has always done a great job creating stunning visual content such as videos and photos, but there is always room for improvement.
Velgen has a great network of distributors, but marketing themselves was something that Velgen wanted to hit harder in 2020. With a more diverse wheel selection and new vehicle fitments becoming available, Velgen needed to reach new audiences and needed help doing so. This is where Cedarsphere was able to help take Velgen to the next level.
To help Velgen achieve their goals and reach new audiences, we here at Cedarsphere developed a fully encompassing marketing plan to reach new customers, showcase their new wheel lineups, and provide a better user experience on their website.
Our marketing plan included creating a Google Ad strategy, Facebook & Instagram ads, and completely redesigning Velgen’s website on Shopify. This helped aid Velgen in reinventing their online presence to reach new customers and potential leads.